Policy MD1: Development and Design Principles


Proposals for major development will demonstrate through a Design and Access Statement that they achieve high-quality and inclusive design and integrate into the existing area in terms of landscape, character, design and density by meeting where relevant the following criteria:


1.         The development responds to and reflects the local character and integrates positive attributes within the area into its design;


2.         The development is of an appropriate scale and mass to its surroundings;


3.         The development makes efficient use of land whilst ensuring that the amenity of the area and neighbouring residents is not unacceptably adversely impacted;


4.         The development creates a safe and accessible environment that integrates into the existing environment through the application of Secured by Design: Manual for Streets and the Worcestershire County Council’s Highways Design Guide;


5.         The development takes account and reinforces the existing landscape character and biodiversity assets of the site;


6.         The development provides a visually attractive architecture, landscaping and public realm that reinforces and promotes the town’s aesthetic;


7.         The development takes account of the water environment by providing sustainable drainage to help manage surface water run-off and reduce flood risk and incorporating measures to improve water efficiency; and


8.         The development makes provision for sustainable design by incorporating energy efficiency features and renewable energy generation.




The Design and Access Statement should address the following themes, where relevant, as part of explaining the design approach:


• Context and character


• Historic character


• Connection with the countryside


• Crime and security through the application of Secured by Design


• Development quality


• Disposal or re-use of excavated material, landscape quality and biodiversity


• Environmental sustainability, sustainable drainage and flood risk


• Travel and access






Policy MD2: Development and Accessibility Principles


Proposals for major development should demonstrate through a Design and Access Statement that they provide an inclusive and accessible environment by meeting, where relevant, the following criteria:


1.         The provision of pavements with an appropriate width and surface treatment including tactile paving where necessary and dropped kerbs suitable for all pedestrian users including the mobility impaired;


2.         The provision of sufficient off-street car parking for the development to minimise on-street parking where it may cause a highway safety issue to other highway users, and


3.         The design and layout of new roads should prioritise for the safe and effective movement of pedestrians and cyclists whilst ensuring that motor vehicles are accommodated without conflicting with other road users.




Policy MD3: Detailed Design Elements


For proposals within full planning application and reserved matters applications the following elements, where appropriate, must be considered early in the design process and integrated into the overall scheme:


1.         Bin stores and recycling facilities;


2.         Cycle storage;


3.         Street and other external lighting;


4.         Flues and ventilation ducts;


5.         Gutter and pipework;


6.         Meter boxes;


7.         Satellite dishes, cable and telephone lines;


8.         CCTV;


9.         External access arrangements such as ramps and fire escapes;


10.  Provision of and connection to water for firefighting, and


11.  Permeable paving.




Policy MD4: Microgeneration


Proposals for microgeneration schemes including those on dwellings and other small scale buildings will be supported providing it meets the following criteria:


1.         It does not in itself or cumulatively have an unacceptable or adverse impact on the character of the local area; and


2.         It does not in itself or cumulatively have an unacceptable adverse impact on the amenity of neighbouring residents and occupiers.