Employment Land

Policy ME1: Protecting Employment Allocations at Malvern Technology Centre and North East Malvern


Proposals for uses other than B1(b) employment uses at Malvern Technology Centre (QinetiQ) will not be supported unless it is demonstrated there is no reasonable prospect of the site being used for that purpose.
Proposals for non B1, B2 and B8 employment uses on the employment land allocated at North East Malvern will only be supported if it can be demonstrated that there is no reasonable prospect of the site being used for B1, B2 or B8 employment uses, and proposals for other uses meet the following criteria:
1. They generate local employment opportunities and do not undermine the primary purpose of the employment allocation to meet the needs of businesses within South Worcestershire, the District and the NPA;
2. Retail and leisure uses must satisfy the sequential test for main town centre uses within NPPF and must not harm the vitality and viability of Town and District Centres and Neighbourhood Parades within the Neighbourhood Area.


Policy ME2: Provision of Micro and Small Business Development


Proposals for the expansion of an existing employment use, new employment development and the conversion of existing buildings for employment uses by micro and small sized enterprises outside of the existing employment sites as identified on the Key Diagram will be supported provided they meet, where relevant, the following criteria:
1. It is demonstrated that they support an expansion of an existing business or a new enterprise and creates employment;
2. They reflect the scale and design of surrounding buildings;
3. They do not have significant adverse impact on landscape character and quality, or on biodiversity;
4. They include safe access arrangements and will not result in additional on-street car parking or on-street deliveries;
5. They do not have a significant adverse impact on the amenity of neighbouring residents or occupiers; and
6. It is demonstrated, in the case of a relocation to a site within the open countryside, that intensification of any existing site is not viable or practical.


Policy ME3: Employment Development within Existing Industrial Estates and Business Parks


Proposals for employment development and redevelopment and conversion to an employment use within the NPA’s existing Industrial Estates and Business Parks as shown on the Key Diagram and at Figure 5.8 will be supported provided that they meet, where appropriate, all of the following criteria or they are development forming part of a scheme for implementation of a strategic allocation of the South Worcestershire Development Plan:
1. They are development within Use Class B1, B2 and B8;
2. They are of high quality sustainable design;
3. They include safe access arrangements and will not result in additional on-street car parking or additional on-street deliveries;
4. Do not have a significant adverse impact on the amenity of neighbouring residents and occupiers;
5. For major developments (over 1,000sqm in floor-space) proposals demonstrate provision for travel by non-car modes (bus, cycle and walking) for visitors and employees; and
6. For office development a sequential test should be submitted. This should demonstrate that there are no preferable sites for the development within or on the edge of Town and District Centres within the Neighbourhood Area.


Policy ME4: Non-Employment Development within Existing Industrial Estates and Business Parks


Development for non-B1, B2 and B8 use classes, including development of an existing non-B1, B2 and B8 established use, within the existing Industrial Estates and Business Parks as shown on the Key Diagram and at Figure 5.8 will only be supported where it can be demonstrated that proposals meet, where relevant, all of the following criteria or they are development forming part of a scheme for implementation of a strategic allocation of the South Worcestershire Development Plan:
1. The continued use of the premises or site for employment use is no longer commercially viable and that the site or premises has been marketed for at least 12 months for that or any other suitable employment use;
2. They would not limit the range and quality of B1, B2 and B8 employment land available to meet future employment needs;
3. They would be compatible with existing retained employment uses;
4. They would be considered an ancillary, complementary and supporting uses to the principal B1, B2 and B8 uses within the Industrial Estate or Business Park in which it is located;
5. They should be of a scale and design compatible with the character of its surroundings;
6. They have safe access and would not result in additional on-street parking or additional on-street servicing;
7. If for a main town centre use, a sequential test and, where appropriate, an impact assessment should demonstrate that the proposals will not have an adversely harmful impact on the vitality and viability of the Town and District Centres and Neighbourhood Parades within the NPA.
8. For major developments (over 1,000sqm in floor space) proposals demonstrate provision for travel by non-car modes (bus, cycle and walking) for visitors and employees;