The Vision


The Vision


Our vision is that Malvern continues to be a vibrant, prosperous, safe and accessible town where new development and its occupiers are fully integrated, whilst protecting The Hills, the Commons, green spaces and countryside, some of which are designated as an Area of Outstanding Natural Beauty (AONB) and Site of Special Scientific Interest (SSSI).




Our vision is that the NPA will have a diverse range of services and facilities within Great Malvern, Malvern Link and Barnard’s Green.  The main retail centres will be aesthetically improved making them more pleasant and attractive places to work, visit and shop.




Our vision is for an expansion of high-quality employment premises, based around the technology, electronics, digital and research sectors.  Development at Malvern Science Park, Malvern Technology Centre (QinetiQ) and North East Malvern will provide increased jobs and economic growth for the local community.  Spring Lane Industrial Estate will continue to provide a variety of industrial and commercial uses and will have improved public realm including pavements, landscaping, fencing, cycle lanes, off-street car parking and bus routes.  There will also be a broadening of the Area’s tourism assets which will provide further jobs and economic growth for the local economy.




The future development and growth of the town will be managed through appropriate improvements to infrastructure, services and utilities.  The Area’s sensitive setting including landscape, heritage, nature conservation and green infrastructure will be retained.




By aspiring to fulfil the above vision the Neighbourhood Plan will play an important role in ensuring that Malvern continues to be an outstanding environment for its current and future residents, workers and visitors.


The Objectives


To achieve this Vision the Town Council has identified 12 objectives for the Plan. 


1.                  Retain the existing character of Malvern’s historic spa town and its countryside setting and ensure that new development enhances this character and is fully integrated into the fabric and infrastructure of the Area.


2.                  Protect and enhance the Area’s Green Infrastructure, landscape and nature conservation assets.


3.                  Protect and enrich the Area’s heritage assets and historic environment.


4.                  Support and encourage a diverse range of community and social facilities.


5.                  Sustain and improve the vitality, health, wellbeing and safety for all in the community.


6.                  Strengthen and support the Area’s tourism assets and associated infrastructure.


7.                  Ensure the integration, co-ordination and connectivity of all modes of travel.


8.                  Improve the existing infrastructure and utilities to accommodate new development.


9.                  Support and encourage a range of modern, sustainable and high-quality industrial/business premises.


10.           Support and encourage a diverse range of retail and associated town centre uses.


11.           Support and encourage new housing of high quality and sustainable design that meets local housing needs.


12.           Support and encourage sustainable development and reduce carbon-dependent activities.